Trend Book - PARIDHI 24x25
September 5th, 2024
"PARIDHI" represents a groundbreaking milestone in India's fashion and cultural landscape, emerging as the country's first-ever trend book. This publication is not just a compilation of trends; it offers a distinctive and profound perspective on the dynamic Indian cultural landscape and the evolving mindset of its people. The name "Paridhi," which signifies a boundary or perimeter, is emblematic of the book's thematic essence. It challenges traditional boundaries, both literal and metaphorical, encouraging readers and creators alike to introspect, explore, and transcend beyond conventional limits. The idea is to embody both containment and expansion, reflecting the dual nature of Indian culture—a culture that is deeply rooted in tradition yet continually expanding and evolving. At its core, "Paridhi" is a call to action. It invites its audience to explore the infinite possibilities that lie both within and beyond their current understanding of culture, fashion, and identity. This exploration is not just about physical or geographical boundaries but also about pushing the boundaries of thought, creativity, and expression.
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